11.02
Check out this short article by Jared Thompson(@JThompsondesign) about the iconic product designer Dieter Rams – Designers of Inspiration.
His 10 “principles of design” can easily be ported to graphic design-
- Good graphic design is innovative, even when stolen.
- Good graphic design makes an idea come to life on paper (and screen!).
- Good graphic design is aesthetic and ugly.
- Good graphic design helps us understand a concept.
- Good graphic design is unobtrusive, whilst standing out.
- Good graphic design lies.|| An homage to Fish.
- Good graphic design is everlasting in mind and forgotten immediately.
- Good graphic design is fulfilling even if seemingly unfinished.
- Good graphic design is concerned with the environment.(link forthcoming to SUNY New Paltz sustainable design BFA Thesis ’08)
- Good graphic design is as little design as possible.







